Spokesperson Info

About Hotter Shoes

Founded in 1959, Hotter Shoes is the UK’s biggest footwear manufacturer.

Making over 1.3 million pairs of shoes each year, the Lancashire-based specialist footwear brand employs over 400 across its business and boasts over 4m loyal customers.

As the Coronavirus pandemic hit in Spring 2020, Hotter worked quickly to discard its traditional retailer roots (whose sales were predominantly driven by its 82 physical stores), completing a CVA and accelerating its long-term retail channel strategy to become an omni-channel retailer leaning on the digital retail landscape.

The risk paid off, as Hotter went on to post a 27% leap in online sales and a turnover of £45m (2020).

Today, the brand has forecasted a growth of 25% for 2021, and has announced its intention to float on London Stock Exchange’s junior AIM market in the fourth quarter of 2021.

About Ian Watson

Ian Watson is the CEO of Hotter Shoes (Hotter.com), the UK’s biggest footwear manufacturer.

Selling one million pairs of shoes a year, Ian has successfully steered Hotter through the most turbulent time in its 60 year history, priming the company for future growth and investment.

His digitalisation strategy has enabled the specialist footwear brand to counter the downturn in traditional physical retail and defy market forecasts, announcing its intention to float on London Stock Exchange’s AIM market in 2021.

With a career spanning multiple international companies, including Britax Childcare and Start-Rite Shoes, Ian is a leading voice in the fashion and retail sector offering global viewpoints on market issues.

Other spokespeople from Hotter Shoes

Victoria Betts
Chief Commercial Officer

Victoria Betts is Chief Commercial Officer at Hotter Shoes, the UK’s biggest footwear manufacturer.

With over 20 years experience at key retail brands, including Shop Direct and Sofology, Victoria joined Hotter in 2016 from online fashion brand, Missguided, where she was Global Ecommerce Trading Director.

At Hotter, Victoria is responsible for all commercial channels (web, retail, direct mail order, wholesale, digital partners) across all markets at Hotter, and has successfully helped the brand navigate the turbulent retail landscape to achieve a 20 per cent growth in online sales throughout the Coronavirus lockdown of 2020. Victoria is also responsible for customer experience and management at Hotter, from acquiring and retaining customers through to their loyalty, experience and customer advocacy.

Victoria is available to comment on the retail sector, commercial positioning, digitalisation, and the effects of Covid on the high street.